Many of us write to sound smart.

Writing to sound smart lowers your potential for impact. The harder people have to work to understand you, the less they want your input.

Writing to be useful means writing what you would want to read.

It takes some time and effort, but it’s worth it.

It’s just as true for writing a book or a blog post as it is for an email or a Teams message.

In fact, you could swap "write” with any form of communication, and it remains valid.